cool - not for you
the pseudo-alt quagmire we find our rayban-frame-spamming society in is a result of a hip mistake : the democratization of cool.
that’s right. its essentially exclusive nature demands its scarcity to be valuable to others who operate within this pervasive market paradigm. Too informal an vague? Consider this: Cool is like a currency. Do you want to redistribute all of the contexts and culture you have attained to give everyone else an equal chance to have equal cool foothold?
No, yet you are a time-contingent little thing, and you will watch as the trend cycle become a tightening coil around those who task themselves with its creation. fashions and seasons grow shorter and shorter, as everyone crowds the mic to spit their one piece. cool, diluted.
bro.
